The Early Bird Gets the Deal

Sometimes it’s not about expanding your budget, changing the wish list, or shifting your search area. Rather, it’s all about having the best broker in town who makes sure you’re ready to hit the ground running…and that you’re first buyer in the door!

Wanted: The client wanted to live on the East Side of Manhattan and was originally looking from the Upper East Side down to Gramercy, and had a budget of around $1.7-1.8 million, with the possibility of up to $2 million, for a mint condition, move-in ready condo. Plus, the building had to be dog-friendly.

The first unit we saw was a condo on the Upper East Side (422 East 77th Street).  The “luxury wreck” unit was in such disarray that I was shocked that the broker would even show it, though it was in a glam building. It was filthy, and we quickly say goodbye.

The “shake, rattle, and roll” apartment was in the swank Sutton Place neighborhood (250 East 54th Street), but the broker wasn’t even there to show it! The worst part, though, was that the fan was broken so the HVAC system shook the whole apartment.

An Upper West Side, “priced to sell” unit (100 West 89th Street) was at the lower end of the client’s budget at $1.65 million but it was smaller at 1190 square feet, and outside of their preferred location.

Reality: 225 East 34th Street, $2.055 million

Luckily, I was able to get the deal due to some savvy negotiating skills and my relationship with a fellow Douglas Elliman broker in the building. This apartment wasn’t even on the market yet, but I was able to get my client in to see it. This was an ideal situation because there were no competing buyers to deal with!

This 1400 square foot apartment had 2 bedrooms, 2 bathrooms, a balcony and was in mint condition with plenty of upgrades and updates made to it prior to showing. The building also featured a roof deck with a wonderful bbq area–perfect for summer get togethers!–a fitness center, and its own dog run. It was perfect for my #MustLoveDogs client!

Moral of the Story:

Sometimes clients need to compromise, but sometimes they just need to jump on a deal before it even hits the market! I was able to get them into see an apartment before any other potential buyers could drive up the price and demand, and the client didn’t squander that opportunity and got themselves a fabulous apartment in the beautiful Murray Hill neighborhood.


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